Jyl Steinbeck

Jyl Steinback is a nationally recognized health and wellness pioneer, serving as the Executive Director of Shape Up Us, a 501 c 3 nonprofit “Building A Healthier Future” and the visionary creator behind The Hip-Hop Healthy Heart Program^TM for Children and Clap4Health℠.. With a mission to “Build a Healthier Future for Children,” Jyl has dedicated her life to empowering families to embrace lifelong wellness habits.

An accomplished author, Jyl has written over 15 bestselling cookbooks, with more than 2 million copies sold. Her latest release, Think Outside the Lunchbox^TM: 250 Plant-Nutritious Recipes the Whole Family Will Love, inspires healthy, plant-powered living for the whole family. Her newest cookbook, “It’s Anybody’s Game,” a plant-based cookbook for children, athletes, adults, and professionals, is set to be released in 2026.

As a committed homeopathic practitioner, Jyl co-founded Homeopathic Helper and co-created the Homeopathic Helper app, as well as the 45 Acute Care Program. She currently serves as Director of Partnerships for both the Phoenix Institute of Herbal Medicine and Acupuncture (PIHMA) and the American Medical College of Homeopathy (AMCofH), where she also sits on the Foundation Committee, actively building strategic partnerships and cultivating strong, mission-aligned board leadership.

Jyl has created the first Pickleball Dating^TM website and app, set to launch in September 2025. Jyl’s passion is “Helping her Pickleball Friends Find Their Match” on and off the court. 

Lauded by the media as a “one-woman business dynamo,” “America’s Healthy Mom,” and “A National Sensation,” Jyl was honored by the President’s Council on Fitness, Sports, and Nutrition with the prestigious Community Leadership Award for her outstanding commitment to wellness education.

With over 35 years of experience as a personal trainer, educator, and lifestyle expert, Jyl’s influence has reached families, schools, and communities nationwide. Her groundbreaking Hip-Hop Healthy Heart Program™ offers a comprehensive K–6 social-emotional learning curriculum designed to support the whole child—mentally, physically, and emotionally. The program includes innovative initiatives, such as PLANT POWER! – Plant-Based Nutrition for Healthy Kids, Join the Green Team – Teamwork for a Healthy Planet, and Money Matters – First Steps to Financial Freedom, providing children and educators with the tools to thrive and lead with resilience.

Jyl’s latest initiative, Clap4Health℠.!, brings joy and mindfulness into schools, homes, and workplaces. Based on Acupressure Theory, this fun, rhythmic fitness program utilizes clapping to activate the body’s 340 known pressure points—28 of which are in the hands—boosting wellness, energy, and overall happiness. It’s a nationwide movement bringing people together to GET HEALTHY! HAPPY! and ACTIVE!

Above all, Jyl believes in creating “A Circle of Wellness That Works.” She is passionate about transforming education by integrating health and wellness into every classroom and homeschool, starting in kindergarten, with a train-the-trainer model. Educate teacher/parent – child – family – and community.

Jyl is a proud mother of four amazing children, an avid pickleball player, and a nature lover who enjoys daily desert hikes with friends and her beloved white Siberian husky-wolf, Journey.